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UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader): Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. A study from campaigning group Adfree Cities analysed 83,672 roadside ad locations in the Great Britain (from Route Q1 2023 data), including classic and digital sites, and mapped this on to Indices of Multiple Deprivation (2019) […] #DOOH #digitalbillboards #digitalsignage

The changes that are occurring in advertising are ground-breaking and will transform the way in which companies sell to consumers. Hyper-personalization can drive enormous revenue growth for every business, but it depends on the ability of a company to harness their silo'ed data across the enterprise. If you're not already thinking about the changes that are happening, you're already behind. Marc Brodherson of McKinsey does a great job of highlighting the market forces at play.

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UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader): Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. A study from campaigning group Adfree Cities analysed 83,672 roadside ad locations in the Great Britain (from Route Q1 2023 data), including classic and digital sites, and mapped this on to Indices of Multiple Deprivation (2019) […] #DOOH #digitalbillboards #digitalsignage

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Programmatic as a "new" and more measurable way of buying has always been a double edged sword. It has meant more accountability and often double measurement standards (vs. other forms of buying)...but also more tools and data to solve problems.Excited to share the findings from a close collaboration between Goodway Group and FouAnalytics (Marketing Science Consulting Group, Inc.) to guide marketers & agencies on how to put these tools to work and make ad fraud a thing of the past in programmatic.Download our new white paper below!

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FYI: UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader): Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. A study from campaigning group Adfree Cities analysed 83,672 roadside ad locations in the Great Britain (from Route Q1 2023 data), including classic and digital sites, and mapped this on to Indices of Multiple Deprivation (2019) […] #DOOH #digitalbillboards #digitalsignage

FYI: UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader): Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. A study from campaigning group Adfree Cities analysed 83,672 roadside ad locations in the Great Britain (from Route Q1 2023 data), including classic and digital sites, and mapped this on to Indices of Multiple Deprivation (2019) […] #DOOH #digitalbillboards #digitalsignage

Forecasting Reinvented! Discover a game-changing approach to availability forecasting in our latest article. Explore innovative techniques that empower media professionals to predict inventory, enhance planning, and boost revenue. Ready to shape the future of your ad sales? Dive in 👉 https://bit.ly/3Th2jkA#MediaInnovation #AdSalesRevolution #FutureOfForecasting

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ICYMI: UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader): Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. A study from campaigning group Adfree Cities analysed 83,672 roadside ad locations in the Great Britain (from Route Q1 2023 data), including classic and digital sites, and mapped this on to Indices of Multiple Deprivation (2019) […] #DOOH #digitalbillboards #digitalsignage

ICYMI: UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader): Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. A study from campaigning group Adfree Cities analysed 83,672 roadside ad locations in the Great Britain (from Route Q1 2023 data), including classic and digital sites, and mapped this on to Indices of Multiple Deprivation (2019) […] #DOOH #digitalbillboards #digitalsignage

A surprising find on what people are ACTUALLY buying.Superstores: A place where you can get everything and anything your heart desires all in one place. Studies show that the United States is North America's leading consumer of superstore products. After observing the dataset I was given, I knew there was one question I wanted answered. Where are the most popular superstores located? To my surprise, the top three stores are in New York, Los Angeles, and Seattle! The top products and their revenue amounts might shock you because it sure did shock me.Take a look at my interactive dashboard to see what these top-selling items are. Who knows, it might help your future business endeavors!#dataanalysis #tableaupublic #sales #salesanalysis